![]() Playing an SEO game is like trying to outsmart a multi-billion-dollar company. Google My Business is a free tool that allows you to promote your business profile and website on Google Search and Maps. Show appreciation for positive feedback and address any criticism professionally, showing potential clients that you value customer satisfaction. Always respond to reviews, whether they're positive or negative. Showcase these testimonials prominently on your website and social media. You could also set up an automatic email asking for feedback a week or so after delivering the final photos. After completing a project, ask your clients if they'd be willing to write a testimonial. When potential clients see praise from satisfied customers, it reinforces your credibility and reliability. ![]() ![]() Positive reviews and testimonials are powerful tools for promoting your services. But a good business strategy will allow you to free up more time to get back to doing what you really want to be doing, the creative stuff. ![]() In fact, most of the things necessary to even be profitable are downright boring. Unfortunately for us creative types, running a successful business has very little to do with creativity. Today, we'll be focusing on five additional areas that photographers often grapple with in their pursuit to provide superior service to their clients and importantly, in their journey of professional evolution. ![]()
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